Santadip Roy
Regional Managing Director- MAGNA
With over 20 years of experience in media planning, buying, and digital transformation, I’ve led data-driven marketing strategies across global brands and high-growth markets. My passion for digital took root during my Master’s at the London School of Economics (2004), where I explored the intersection of technology and business information systems—an interest that’s shaped my entire career.
I’ve spearheaded award-winning campaigns recognized at Cannes Lions, Media Week, Effies, and Revolution, while also championing AdTech innovations that maximized media effectiveness for clients. Over the last five years, I’ve played a pivotal role in driving successful new business wins, expanding our client portfolio, and scaling teams across multiple agencies in the MENA region.
Today, as Regional Managing Director at MAGNA, I’m proud to lead a team that’s helped build the most effective and fastest-growing media agency network in the region—earning the title of Performance Media Agency of the Year.
- Regional Managing Director