10:00 – 10:10 AM
Opening Remarks
Opening Remarks by Najla Mazboudi, Founder.
Schedule Details
AGENDA
15
DECEMBER
10:10 – 10:20 AM
Keynote Address (Solo 1)
Chantal Rickards OBE -
The Future of Creative Storytelling in a Tech-Driven World
10:20 – 10:30 AM
Solo 2
Nisrine Ghazal- From Broadcast to borderless: How regional Media Powerhouses stay relevant in a Multi-Platform world.
10:30 – 11:00 AM
Panel 1
Agency, Client, and Platform Alignment: The New Collaboration Models Panellists discuss moving beyond vendor relationships to true strategic partnerships.
11:00 – 11:20 AM
Debate 1
AI is Enhancing Creativity, or AI is Replacing Creativity
11:20 – 11:35 AM
Fireside Chat 1
Ramy Al Kadhi (Anghami)- Synthetic Media and the Future of Storytelling
11:35 – 11:45 AM
Coffee Break
11:45 - 12:15 PM
Panel 2
The Attention Economy – Winning in a World of Shorter Attention Spans
12:15 – 12:35 PM
Debate 2
Are Shoppers Buying into Products/Brands, or into the People Who Promote Them?
12:35– 12:50 PM
Solo
From Pioneering Posts to a Global Creator Economy: The Evolution Through Lady Fozaza’s Lens
12:50 – 13:35 PM
Lunch Break
13:35– 13:45 PM
Solo 3
Chorouk Khoudari- Decoding Attention: Unveiling the MENA's First TV Attention Study
13:45– 14:15 PM
Panel 3
Creators, Brands, and Winning Attention in the Age of AI
14:15– 14:35 PM
Debate 3
In the Attention Economy, Who Reigns? TV or Digital?
14:35- 14:45 PM
Coffee Break
14:45 – 15:15 PM
Solo 4
Rony Skaf (TBWA/RAAD)- AI: Copy. Paste. Die!
15:15 – 15:45 PM
Panel 4
Ad Innovation 2025: New Formats, New Revenues: How platforms are evolving ad products from shoppable video to AI-curated ads and what agencies should plan for
15:45 – 15:55 PM
Solo 5
Minaam Khatri (WPP)- Storytelling, our Human Advantage.
15:55-16:25 PM
Panel 5
Beyond Algorithms: Building Human-Centric Digital Experiences: A debate around
designing for empathy, ethics, and deep engagement instead of just clicks.