Mohamed Bitar
Digital Unification Expert and Founder- Wick
Mohamed Bitar (MB) is a Digital Unification Expert and Founder of the Dubai and Doha based holistic digital consulting firm Wick. MB began his digital journey in 1997 and later turned that early foundation into a career built around the intersection of marketing, tech, and operations. Today, he helps brands move from scattered efforts to connected systems. Through his Four Pillar Framework, he builds digital ecosystems that link strategy, content, media, data, and automation into one working engine. He partners with hotels, retail groups, F&B concepts, real estate companies, and more across the region, focusing on outcomes that are measurable and practical. His work helps clients cut waste, gain clarity, and scale with confidence.
- Digital Unification Expert and Founder