Mitin Chakraborty

Mitin Chakraborty is the Head of Brand and Marketing at Babyshop, the leading omni-channel baby and kids retailer with a footprint across the Middle East, Africa, and Asia. He oversees the brand’s full marketing portfolio across these diverse markets, blending strategy with execution to shape consistent, insight-led experiences for millions of customers. With roots in both retail and FMCG marketing, Mitin is passionate about creating emotionally resonant brand journeys that drive engagement and business growth. His work spans creative storytelling, in-store experience, digital commerce, and loyalty strategy. Over the years, his campaigns have earned recognition at Cannes Lions, D&AD, Dubai Lynx, and the Global Effies. He has been named among Forbes Middle East’s top marketing professionals and frequently serves on global and regional award juries. A regular speaker and panelist, he focuses on future-facing topics like personalisation, content innovation, and omni-channel transformation.