Minaam Khatri

Regional Business Director- EssenceMediacom

Minaam Khatri is a Regional Business Director at EssenceMediacom, a WPP media agency, bringing over 16 years of strategic leadership across APAC, the Middle East and Eurasia. Having led transformative work for global brands such as Coca-Cola, Mars, Shell and Fonterra, Minaam specializes in architecting integrated media, creative and data-driven ecosystems that deliver measurable business impact. His award-winning projects—including real-time targeting frameworks and cross-market audience systems—reflect his ability to unify strategy, innovation and performance at scale. At the Digital Media Forum MENA, Minaam explores how Generative AI is reshaping the modern marketing organization—evolving from a tool into a central intelligence that connects creative, media, data and strategy. His session empowers leaders to move beyond theoretical discussions and begin building sustainable, AI-powered competitive advantages. Minaam’s work continues to shape the next era of intelligent, adaptive marketing.
  • Regional Business Director