Joey Feghaly
Adtech & Growth Senior Manager - MBC Media Solutions
Leading ad tech and infrastructure development, across digital growth on Shahid’s VOD platform and Samsung TV Ads, focusing on monetization through product innovation, demand partnerships and inventory optimization. Also serving on the IAB MENA CTV Taskforce, working with broadcasters, OTT platforms and technology partners to shape regional advertising standards. With a background spanning app technologies, media agencies and publisher ecosystems, Has scaled digital revenues, launched innovative ad products and fostered cross-functional alignment across sales, product and technology.
- Adtech & Growth Senior Manager