Layal Takieddine

With 13 years of market research experience across North Africa and the Middle East, Chorouk is a Senior Research & Measurement Manager at MMS, specializing in advertising effectiveness. She has delivered over 100 Brand Lift Studies in the past year and led the region’s first TV attention study, setting a new benchmark for how audiences engage with TV. Her work focuses on elevating data-driven insights to help agencies and brands unlock stronger media impact.