Lara Traboulsi

Lara Traboulsi is the Regional Creative Strategy Lead at Snapchat, with over a decade of experience shaping award-winning campaigns across the Middle East, especially in the UAE and Saudi Arabia. Known for blending cultural insight with innovative strategy, she creates integrated solutions that drive real results for brands.

Lara leads Moments Marketing and contributes to Snapchat’s AI stream, guiding how AI-powered creativity and tools elevate brand storytelling on the platform. She has worked with top global and regional partners, including L’Oréal, P&G, HSBC, Adidas, GMC, and Cadillac, and previously led the regional communications strategy for Apple, launching the first-ever Apple Watch campaign in Saudi Arabia.

A passionate storyteller, Lara is dedicated to pushing creative boundaries, with AR, and now AI, being her favorite medium for unlocking new ways to engage audiences.