Ziad Skaff
Director of Group Research and Media Analytics- MBC Group
Dr. Ziad Skaff leads Research, Data Analytics and Audience Measurement practices at MBC Group. He oversees several projects and initiatives that are meant to fuel audience intelligence, channel performance and content ROI. He has written and co-authored a number of publications and articles.
His latest publications:
Book: Omni Funnel - Redefining Conversion Marketing Theories for Marketers, Educators & Future Pros
WhitePaper: Continuity In Change - Saudi Audience Behaviour and The Progressive TV Scene
- Director of Group Research and Media Analytics