Rony Skaf
Head of Digital & Innovation- TBWA
A Digital & Tech expert has spent over a decade learning the ins and outs of technology and digital fields. With a background in Physics and certifications in AI from Said Business school, University of Oxford, Blockchain, and Digital Marketing, he's always been involved in tech innovation.
Leading TBWA's digital department, he creates tech-focused projects for various clients, improving solutions and efficiency. He uses AI for creative analysis and technology to make large-scale assets and data-driven creatives.
In his role, he focuses on providing digital solutions for TBWA RAAD's clients like KFC, NEOM, du, Nissan, and more.
- Head of Digital & Innovation