Houda Koussa

Founder and managing director- Archers

Houda Koussa is the founder and managing director of Archers, a brand and research consultancy with over 22 years of experience in media, marketing, advertising, and research across Africa, Europe, and the MENA region. She has conducted thousands of research studies, working with a wide range of audiences including youth, women, high-net-worth individuals, and C-suite executives. Houda has partnered with numerous regional and international clients, guiding them in developing effective strategies built on actionable insights. She also serves as consultant on key industry initiatives such as the ABG Cross Media Measurement project in the UAE and KSA TAM project in Saudi Arabia. Before founding Archers, Houda spent six years at Starcom Media Vest Group, where she launchedBusiness Compass, the first research consultancy unit within a media agency in the region. Her expertise in media, advertising, and research is underpinned by a PhD in Mass Communication and Research.
  • Founder and managing director